Privacy Notice

1. Introduction

Adapt Flow Deliver Consultancy Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Notice explains how we collect, use, and protect your personal information when you use our website or engage with our services.

We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following types of information:

• Contact Information: Name, email address, phone number, and organization name when you contact us or book a consultation.
• Usage Data: Information about how you use our website, including IP address, browser type, pages visited, and time spent on pages.
• Cookies: Small data files stored on your device. See our Cookie Policy for more details.
• Communications: Records of correspondence when you contact us via email, forms, or other channels.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your enquiries and provide requested information
• To deliver our consultancy services and manage client relationships
• To improve our website and services
• To send relevant communications (with your consent)
• To comply with legal obligations
• To protect our legitimate business interests

4. Legal Basis for Processing

We process your personal data based on:

• Consent: Where you have given explicit consent (e.g., subscribing to communications)
• Contract: Where processing is necessary to fulfill our contractual obligations
• Legitimate Interests: Where we have a legitimate business interest (e.g., improving our services)
• Legal Obligation: Where we must comply with legal requirements

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service Providers: Third-party providers who help us operate our website and deliver services (e.g., hosting providers, email services, calendar booking systems)
• Professional Partners: Where you engage us through our partnerships with Adaptavis or Flowency
• Legal Authorities: Where required by law or to protect our legal rights

All third-party processors are contractually bound to protect your data and use it only for specified purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this notice, or as required by law. Typically, we retain client data for 7 years after the end of our engagement to comply with legal and accounting requirements.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us using the details below.

8. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. International Transfers

Where we use service providers based outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

10. Changes to This Notice

We may update this Privacy Notice from time to time. We will notify you of significant changes by posting the updated notice on our website with a new "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Notice or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately. Visit ico.org.uk for more information.